ICON HOUSE

The Icon Haus: The 30-Day Concept Home That Sold Out Benloch Ranch

When the Benloch Ranch developer needed a legend, they didn't commission a house. They commissioned an icon. They came to us. What we delivered was the Icon Haus—a revolutionary modular home that did more than just open a community; it sold it out. When we delivered the Icon Haus for Benloch Ranch, we didn't just build a concept home. We created a landmark so powerful, its original location is now the site of their prestigious second phase: Wildwood Reserve.

The Icon Haus Effect: From 30-Day Build to 60-Day Sellout

Forget traditional timelines. Forged around the clock by the Roderick Team in a shipping yard by the Salt Lake airport, the Icon Haus was precision-built in a blistering 30 days. After its three-part, 120-mile odyssey, we placed it on a hill in Benloch Ranch, turning a plot of land into the epicenter of a sales earthquake.It wasn't just fast; it was a seismic event. Potential buyers witnessed a level of quality and design they thought was impossible on that timeline. The result? The entire first phase of Benloch Ranch was completely reserved within 60 days. We didn't just build a home; we created a feeding frenzy.

The Aftershock: The Birth of a New Community

The Icon Haus is our answer to the bloated timelines and compromised visions of conventional construction. It's a 2,200 sq. ft. marvel of efficient luxury, featuring two master suites and a flex office, proving that intelligent design is the ultimate amenity. It is the benchmark for a new kind of mountain living.

The End of an Era: Why We Will Never Build Another

The Icon Haus and Helix Haus were masterpieces of their form. But they were the last. We learned from them that true, uncompromising, bespoke luxury—the Roderick Builders standard—demands the infinite freedom of on-site construction. We refuse to be limited by any process, no matter how innovative. These homes stand as monuments to our obsessive drive to conquer any challenge, a spirit we now pour exclusively into our fully custom, on-site builds.

Imagine What We Can Do With No Limits

The Icon Haus is what we achieved with one hand tied behind our back. Now, imagine what we can build for you on your land, with zero compromises. That is the new standard. Contact Roderick Builders to begin.

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Benloch Ranch - Lot 85

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Benloch Ranch - Lot 130